Tuesday, May 10, 2011
"We are launching a rhythmic Christian radio station targeting adults 18-35," programmer Hector Garcia told mikemcguff.com. "We aren't the typical Christian radio station. We want to give listeners who are tired of music that degrades women, teaches violence, doing drugs and [says] having a carefree sex life is a way to live."
Garcia, who previously worked as an account executive at KTRK 13 (where I met him) and Clear Channel, says the station's competition will be Hot 95.7 KKHH, 104.1 KRBE and 97.9 The Box KBXX.
"Our effort is to bridge the gap between those who are jamming on The Box to those who are listening to [89.3] KSBJ," Garcia added. "We will bring the message of Jesus Christ in a unique and extraordinary way to listeners who aren't interested in church let alone tuning into typical Christian music that they may not be appealed to."
Power will go 24/7 via mobile and iPad devices this summer with a weekly show on 100.7 FM in Houston. That'll eventually grow as demand requires (the rest of 100.7 KKHT's programming will remain the same).
"We are very happy about the launch of this new Saturday night feature on KKHT," Salem Communications Houston operations manager Chuck Tiller commented on this post. "We want to remind our listeners that 'Power 100.7' is a Saturday program on '100.7 The Word, KKHT,' which is owned and operated by Salem Communications. KKHT has not changed formats and will continue to feature it's Christian teaching programming daily, in addition to this exciting new Saturday night line-up."
The group behind this project is already looking to expand the music to other markets.
"We believe that the music industry has played a role in demoralizing this nation, and with this station, we hope that we can restore a standard in this country," Garcia said. "Standard? Something we lost many years ago. Change the music, change the world."
In 2010, 89.3 KSBJ launched NGEN radio on HD radio. It targets an audience that likes rock/alternative music.
IN CASE YOU MISSED IT
Rowdy Yates talks his Houston radio career at KILT and KIKK with Mike McGuff