Everyone is wondering when AI anchors will be here, and the answer is they are already aqui...on Entravision AHORA, a national Spanish-language news streaming platform integrating live programming and local reporting to serve U.S. Hispanic audiences.
More from the Entravision AHORA press release:
"LIA (Latina Inteligencia Artificial), a new AI-powered information companion joining Entravision AHORA, the company’s next-generation local news brand.
LIA will appear alongside trusted news anchors to enhance the viewing experience by delivering real-time information, weather updates, data visualizations, election results, explainers and other contextual content that helps viewers better understand the stories shaping their communities.
Unlike traditional virtual presenters, LIA is designed to complement—not replace—the role of journalists. Jorge remains the trusted editorial voice of the broadcast, while LIA enhances every story with real-time data, context and interactive storytelling."
It would be ironic if that press release was generated by AI...
LIA will appear with flesh-and-blood anchors Lourdes Del Río, Jorge Viera, Norma Ribeiro, and Eduardo Padilla.
Entravision appears to be a pioneer in AI talent. A few months ago, the company debuted an AI radio DJ at José 97.5/107.1 KLYY Los Angeles, and now it's getting syndicated to more stations:
"BURBANK, Calif., August 05, 2026--(BUSINESS WIRE)--Entravision (NYSE: EVC), a leading media and advertising technology company, today announced the multi-market expansion of its groundbreaking AI-co-hosted show starring Geraldine "GeeGee" Guzman and Coyotec, the industry's first Latino AI radio personality. Beginning Monday, August 3rd, the duo brings their signature chemistry, culture, and high-energy format to five new key markets across Entravision's premier Fuego Network, which targets one of the fastest rising consumers: bicultural & bilingual Latinos.
Bridging Human Talent and AI
At the heart of the expansion is the ability to adapt cutting-edge AI technology to diverse regional audiences while preserving authentic human connection.
'Hearing GeeGee and Coyotec together in English has been one of the most exciting parts of this expansion,' said LeaAnna Hernandez, EVP of AI Strategy. 'We intentionally created Coyotec to be our 'amigo inteligente' (intelligent friend)—a trusted companion that informs, entertains, and connects with listeners. Their chemistry shows how naturally AI can adapt when paired with great talent, and it's a powerful reminder that AI isn't limited to a single language, platform, or audience.'"
Just remember to be kind to your favorite LLM now, so when it takes over, it might spare you.
