Two Texas broadcasters have set their sights on the growing, global audience of eSports enthusiasts with the launch of eSports Radio.
Bobby “Slam” Duncan’s Too Tall Media LLC and Doug Harris’ Creative Animal International have joined forces to create and market a 24/7, digitally delivered, music and spoken word presentation targeting the estimated nationwide audience of 200 million gamers.
Duncan, whose career includes successes at WXMX-FM (Memphis) and WGRD-FM (Grand Rapids), will manage programming, blending a targeted alternative playlist with commentary from a variety of high-profile gamers and YouTubers. Harris, a veteran of broadcast marketing battles worldwide, will oversee the marketing and sales effort.
“Research on this project began in 2024,” reports Duncan, “and with a potential cume of over 200 million, we feel the time is right to target and super serve this audience. And with the eSports World Cup returning to Riyadh, Saudi Arabia this summer, with a prize purse of $75 million dollars, the world will be watching and listening.”
Harris shares his colleague’s enthusiasm for the project and says that opportunities for advertisers will be designed with the eSports audience in mind. “Gamers are a hungry lot, “says Harris, “and eSports Radio will appeal to their appetite for consumables as well as the latest tech. We’ll offer the marketing assets traditionally associated with radio, but our plan to connect ‘fans and brands’ will include embedded commercial messaging, co-branded content, ‘live’ sampling and demos, and personality endorsements from the rock stars of gaming.”
eSports Radio is now live HERE, which Duncan says takes proof of concept to the next level.
“We’re in the ‘crawl’ phase of this project’s development, but we’re picking up steam every day. We’ve already heard from several programmers with underutilized signals who consider eSports Radio a cost-effective, plug-and-play content option.”
