Kristen Darden has been promoted to general manager and director of sales for KRIS 6 and Telemundo Corpus Christi KAJA.
"Kristen brings deep connections to the Corpus Christi community along with proven strengths in strategic planning, digital transformation and budget management," said Anita Helt, regional vice president at The E.W. Scripps Company. "Her ability to foster strong collaboration and her genuine understanding and love of this beautiful community position her perfectly to lead our teams, delivering meaningful results for both our viewers and our advertising partners."
A Corpus Christi native, Darden has dedicated 13 years to the stations in a variety of leadership roles.
For the past decade, she has served as local sales manager, overseeing revenue across broadcast, digital, and social platforms. Earlier in her career, she worked as internet director.
The Texas A&M University–Corpus Christi grad serves as president of the Texas Gulf Surfing Association.
