Estéreo Latino 93.3 returns to the Houston radio airwaves, swapping the KQBU call letters with KESS, which were previously used on 107.1 Dallas-Fort Worth.
The new format, "La Casa de los Exitos Norteños," replaces Spanish-language sports programming on TUDN 93.3 FM, "Your Station Of Champions."
Houston radio listeners around in the early 1990s might remember the first version of Estéreo Latino 93.3, which played ballads, Latin pop, and tropical rhythms.
