Mark Garcia has been named general manager of NBC23 KVEO and CBS 4 Rio Grande Valley, according to a source.
He arrives from Nexstar Media Group sister station Big 2 News KMID Midland-Odessa, where he's been since 2020.
Before KMID, Garcia was Senior Vice President and General Manager at Entravision Communications in McAllen. Those stations included KFXV-LD (FOX), KNVO-TV (UNIV), KTFV-CA (UNIMAS), and KCWT-CA (CW).
Prior to Entravision, Garcia served as Sales Director for KTSM 9 News El Paso and National Sales Manager for Entravision’s Dallas-based 11 radio stations.
The University of Texas at El Paso grad began his sales career with Southwest Golf in El Paso.
