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Wednesday, July 30, 2025

Mark Garcia named NBC23 KVEO and CBS 4 GM

KVEO


Mark Garcia has been named general manager of NBC23 KVEO and CBS 4 Rio Grande Valley, according to a source.

He arrives from Nexstar Media Group sister station Big 2 News KMID Midland-Odessa, where he's been since 2020.

Before KMID, Garcia was Senior Vice President and General Manager at Entravision Communications in McAllen. Those stations included KFXV-LD (FOX), KNVO-TV (UNIV), KTFV-CA (UNIMAS), and KCWT-CA (CW).

Prior to Entravision, Garcia served as Sales Director for KTSM 9 News El Paso and National Sales Manager for Entravision’s Dallas-based 11 radio stations. 

The University of Texas at El Paso grad began his sales career with Southwest Golf in El Paso.



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