David Loving will be president and general manager of KHOU 11 Houston and KTBU 55 starting May 20, 2024.
ANNOUNCED WITHIN THE SAME WEEK
Humberto Hormaza named CW39 Houston VP and GM
He takes over for Robert Springer, who left KHOU in April.
"Returning to Houston, one of the greatest cities in the U.S., fills me with immense excitement," Loving said in a statement. "Teaming up with the outstanding professionals at KHOU, I am eager to reconnect with Houston’s vibrant community and valued clients and celebrate the rich diversity that makes the city truly exceptional."
Loving was most recently president and general manager of TEGNA sister stations WOI 5 and KCWI 23 Des Moines, Iowa, since 2020.
He was previously the Univision Houston KXLN President General Manager Houston Univision for nine years. He not only oversaw KXLN but also KFTH and Univision's Houston radio portfolio.
"Univision Houston is a leader in TV and radio nationally, regardless of language, and we deliver the best news coverage, radio shows and everything in between to the community that we’re proud to serve," Loving told mikemcguff.com in 2016. "We attract top talent by staying true to our mission of informing and empowering Hispanic America and to our goal of delivering best-in-class content day in and day out."
That Loving quote came from an article I wrote called "The rise of Houston Spanish-language TV."
Before his time with Univision Houston, Loving ventured west to assume the broadcasting company's position of Senior Vice President and Regional Director of Northern California. In this role, he oversaw Univision/Unimas operations in San Francisco, Sacramento, Fresno, Bakersfield, and Salt Lake City.
Starting with the company in 1994, the Texas A&M University grad worked his way up the Univision ladder from an account executive with San Antonio's KXTN/KROM/KCOR radio.
In 1998, he transitioned to television, assuming the role of national sales manager for KWEX San Antonio.
By 2002, Loving relocated to Austin and took on the role of general sales manager for KAKW and KBVO. He was later promoted to vice president and general manager for both stations in 2004.
In 2006, he returned to San Antonio to lead KWEX and KNIC.
"Among a deep pool of candidates, David stood out for his understanding of what it truly means to ‘Stand for Houston,’" said Brad Ramsey, senior vice president, media operations, TEGNA. "His previous experience in Houston is invaluable, and I’m excited to see all that he and the talented KHOU team can accomplish together."
