This CNBC documentary delves into ESPN's strategies to survive in a digital-centric world.
For over four decades, ESPN has reigned supreme as the undisputed leader in sports media. Its revenue, surpassing $16 billion annually, has soared through consistent hikes in fees charged to cable TV providers.
However, the landscape of media is swiftly evolving.
Over the past ten years, approximately 40 million U.S. households have severed ties with traditional cable TV.
ESPN must adapt to cater to potential customers who do not subscribe to cable bundles, especially as new rivals such as YouTube TV, Apple, Amazon, Peacock, and potentially Netflix enter the fray by bidding on live sports packages.
