Latino 93.3 took over for Lucy 93.3 KGSR in Austin July 12, 2023.
The Waterloo Media station which is billed as Austin’s only contemporary Spanish-language station, will play Bachata, Reggaeton and Tropical music from artists like Bad Bunny, Karol G, Maluma, Shakira, Daddy Yankee, Mark Anthony and Romeo Santos.
"For all the people who have arrived here in the state from Venezuela, Colombia, Mexico – from several parts – and we're ready to mix those cultures with this new station," program director Jose Zapatero AKA "El Pato" told KVUE's Kelsey Sanchez. "We have the station KLZT, which plays regional Mexican music, so it's completely different – both Spanish, but each has its own identity."
