The Choice, KTSU 90.9, has made listening to its urban alternative station, The Vibe, easier by adding it to digital sub-channel 90.9 FM HD2.
The Vibe launched in 2020 to target millennials and Generation Z through a mix of Hip Hop, R&B and Neo-Soul, and to fill a void in the Houston market with not only chart-topping music, but rising local and national artists, live and virtual performances and events, community outreach and an urban news perspective.
Until now, The Vibe could be heard on 90.9 FM from 8 p.m. to 5 a.m. and 24 hours a day on vibehouston.com and the interactive Vibe app.
“We have watched The Vibe grow into a force in the Houston market and beyond,” said KTSU General Manager Ernest Walker. “We’re excited to be able to offer our listeners, old and new, this new opportunity to hear the quality programming that has become synonymous with The Vibe, to feel the energy the jocks and personalities bring daily, and the new and rising artists whose music has a home on the platform.”
KTSU 90.9 FM The Choice will remain on HD1, providing listeners with the sounds of the best jazz, uplifting gospel, R&B, hip hop, blues and zydeco, in addition to news and public affairs.
HD radio is a digital technology that exists alongside traditional analog radio broadcasts. The technology is used by both AM and FM stations and allows broadcasters to air original analog signals alongside additional digital content.
Houston can now experience it all and tune in to both The Choice on 90.9 FM on HD1 and The Vibe on HD2. It is as simple as having both at the touch of a fingertip. Whatever the mood, TSU’s Public Radio Urban Alternative has it all when it comes to the beats.
(This post was taken from a TSU press release)
