104.1 KRBE is changing its name on Friday, April 21, 2023 to TAY-RBE for Taylor Swift's sold-out concerts at Houston’s NRG Stadium on April 21st, 22nd and 23rd.
UPDATE
Mix 96.5 KHMX has become Mix 9-T.Swift-5.
"Taylor is a music icon who transcends all genres, lifestyles, and ages," Leslie Whittle, VP, Hot AC, Cumulus Media, and Program Director, 104.1 KRBE said. "I’m proud that TAY-RBE is Houston’s Swiftie destination as we celebrate her generational talent. This week is going to be fun!"
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As “The Eras Tour” hits town, Taylor’s name and music will take over the Cumulus station all day Friday, when TAY-RBE goes wall-to-wall with all The Eras of Taylor.
The station will be at the NRG complex for all three Swift shows covering the big events and giving tickets away on its website.
I've been covering Houston media for so long now that I remember when the old Hot 95-7 KKHH (now the 95.7 The Spot) temporarily changed to "The New Brit 95-7, Houston’s Brit Hits!" back in 2009 for the Britney Spears concert at Toyota Center.
The New Brit 95-7 broadcasted Spears songs from morning to midnight.
We can keep playing the temporary Houston radio station name change! I have to give you a reason to keep coming here everyday.
In 2021, Selena 105.3 FM playing only songs by the legendary Tejano star debuted.
In 2014, B92, an all Beyonce station, signaled the transition of News92 to Boom 92.1 FM Classic Hip Hop on KROI.
In 1983, remember KBTL “Beatleradio No. 9” on KYST-AM 920 Texas City-Houston?
I'm sure I forgot some others. Let me know.
UPDATE
The city of Houston is celebrating Taylor Swift's ‘Eras’ tour by lighting City Hall in a "Lavender Haze" beginning at dusk in honor of the artist and her mother, Andrea Swift, a University of Houston alumna.
