Mike O’Neill is the Director of Public Relations for TDECU, but before that he was a producer at the likes of KHOU 11 Houston, abc13 KTRK Houston and KVUE Austin.
O’Neill talks with Veronica V. Sopher about the art of creating a great hook for your press release and the importance of building trust with media.
He also shares the importance of clear and concise writing when putting together a press release, and the importance of AP Style.
His advice for people beginning their careers or making a change is to remember that skills can be taught, but knowledge is key, and remember to be nice to everyone because you never know where those connections will take you.
