TEGNA Inc. announced that Elliott Longoria Moore has been named president and general manager of KYTX, the company’s CBS affiliate in Tyler, Texas, effective June 7, 2021.
Moore will be responsible for overseeing the station’s content, sales, brand, and operations across all platforms, as well as defining and executing the station’s vision and strategy.
Moore joined the TEGNA family in 2018 as a sponsorship and project manager for WFAA, TEGNA’s ABC affiliate in Dallas-Ft. Worth, where he helped increase sponsorship revenue by more than 30 percent.
His passion for growing local businesses led to his most recent role as local sales manager at KSDK, TEGNA’s NBC affiliate in St. Louis.
At KSDK, Moore focused on digital sales, achieved sales goals, and provided top-notch client solutions. This professional jump, including his background in data and digital sales management, paved the way for Moore to grow his career and take on his dream role as a general manager of a news station in his home state of Texas.
“Elliott’s enthusiasm and optimism will be a welcome addition to CBS 19,” said Lynn Beall, EVP and chief operating officer, media operations, TEGNA. “His purpose-driven and results-oriented leadership style will help the station continue to serve the East Texas community.”
Previously, Moore spent nine years at CBS Corporation with the company’s owned-and-operated Dallas-Ft. Worth stations, KTVT and KTXA, serving as a marketing manager in charge of developing new local, lifestyle content. Collaborating across sales, content and marketing, his expertise led to the enhancement of a variety of properties across the brand – CBS-11 News, The Landry Award, TXA-21’s High School Football Game of the Week – as well as the creation of local lifestyle programs such as “Texas Music Scene” and “DFW Outdoorsman.”
Fluent in Spanish, Moore began his career in the research department at Univision’s KUVN and KSTR in Dallas-Ft. Worth and worked his way up from research analyst to research director. He is a graduate of Westminster College in Fulton, Mo., and holds a B.B.A. in business, management, marketing, and related support services.
Moore is excited to return to Texas, where he and his wife Bethany and their two dogs Javier and George, will join his parents and sister who live outside of Tyler.
(This post was taken from a TEGNA press release)
