Thursday, March 04, 2021

KHOU 11 dominates 10pm February 2021 TV sweeps

KHOU 11 NEWS AT 10 P.M. DOMINATES HOUSTON - 10 p.m. is Houston leader in key demographics

Houston, March 4, 2021 – KHOU announced today that its 10 p.m. newscast dominates late news in the market, growing 52 percent over January 2021 in A25-54 shares and out-delivering its nearest competitor by 39 percent during the February 2021 ratings period (source: Nielsen, Houston DMA, PAV, M-F 10pm News, Live+SD). 

The 10 p.m. newscast also leads in key demographics, including:

(UPDATE FROM MCGUFF: Univision Houston KXLN has notified me that KHOU is number one in English-language only.  Nielsen ratings numbers provided to me show Univision Houston 45 has higher ratings in Persons 18-49, Persons 25-54, Females 25-54, Males 25-54 and Persons 35-64.)

• #1 with Adult 25-54 shares

• #1 with Women 25-54 shares

• #1 with Men 25-54 shares

• #1 with Adult 18+ shares

• #1 Adult 18-49 shares

• #1 with Adult 35-64 shares


“It’s gratifying to see our trusted local journalism connecting with Houstonians, and knowing they are getting the information they need to make informed decisions in their lives,” said KHOU 11 President and General Manager, Robert Springer. “We ‘Stand for Houston’ and are committed to ensuring all of our newscasts are time well spent for our viewers.”

KHOU also saw notable growth in its early evening newscasts. KHOU11 News at 4 p.m. grew its share by 48 percent in Adults 25-54, and the KHOU11 News at 5 p.m. saw 28 percent share growth in Adults 25-54. 

On digital platforms, KHOU and the KHOU app reached 10.1 million visitors in February, up 94 percent year-over-year while the station’s YouTube site saw 11.4 video plays, a year-over-year increase of 337 percent. (source: Google Analytics February 2021)

“We are proud to serve the Houston community, especially during these unprecedented times,” said KHOU 11 News Director, Elizabeth Roldan. “Our team works every day with passion and dedication to serve our community and keep Houston informed and safe. It is a great responsibility, and we’re honored KHOU has earned the trust of our community.”

About KHOU 11
KHOU is a top-rated CBS affiliate in Houston, Texas and has been a leader in local news, information and community involvement for more than six decades. We Stand for Houston by serving and celebrating our community, delivering relevant, trusted content, telling empowering stories, conducting impactful investigations and providing creative and unparalleled solutions for advertisers. KHOU is owned by TEGNA Inc. (NYSE: TGNA), an innovative media company that owns and operates 64 television stations in 51 markets. To learn more about at KHOU please visit www.KHOU.com.

(This post was taken from a release sent to me by KHOU 11)





CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here