KXAN Austin is following sister station CW39 Houston KIAH's lead with a NON-STOP weather & traffic morning newscast on its CW Austin station KNVA 54.
KXAN weekend meteorologist Kristen Currie fills us in:
"NEW SHOW: starting tomorrow, get NON-STOP weather & traffic weekday mornings from 7AM-9AM on the CW Austin.It’s a morning show like you haven’t seen before.We’re taking you beyond the forecast & traffic cams with new graphics, in-depth weather/climate segments, Q & A discussions & only 1 MINUTE commercial breaks.[David Yeomans] & [Amanda Dugan] will be leading the charge - and I’ll be poppin’ in every Wednesday, Thursday & Friday to join the fun."
UPDATE: 9-30-2020: KXAN posted a press release on its site with more info:
“We are super excited to offer a new type of newscast that presents non-stop weather and traffic,” said Vice President and General Manager Eric Lassberg. “We feel that a 7a-9a audience is looking exactly for this type of focused reporting.”Along with forecasts and traffic maps, the new program features segments such as KXAN’s First Warning Weather University, where meteorologists teach viewers about specific weather topics, and KXAN’s First Warning Traffic Reporter Amanda Dugan highlights big construction projects that impact commutes as part of in-depth conversations with transportation leaders.KXAN Weather and Traffic also features graphics that display weather and traffic data during shortened commercial breaks.“People in Central Texas count on KXAN News each morning as they plan ahead. They need up-to-the-minute information about weather and getting from point A to B,” said KXAN news director Chad Cross. “We’re making it quick and convenient, with this new, unique format of local weather and traffic coverage. No one else provides it like this.”
