New Digital Media Outlet to Become a Leading Source for Automotive Content
(Houston, TX) — Gow Media, a large multi-platform media company with sports radio properties ESPN 97.5 FM and SB Nation Radio and leading online destinations CultureMap, SportsMap, and InnovationMap, announced today the launch of its newest outlet, AutomotiveMap (www.automotivemap.com).
The new site will cover industry news, provide auto reviews, feature the Houston auto scene, showcase innovation, and serve as a thoughtful guide to consumers.
“We are excited to add AutomotiveMap to our portfolio of media platforms,” said David Gow, CEO of Gow Media. “We now have four content categories — culture, sports, innovation and automotive — all under the ‘map’ brand identity. And we love that each of these categories taps into the passions of our audiences.”
Gow Media has tapped Eileen Falkenberg-Hull to become editor of AutomotiveMap.
Falkenberg-Hull brings 10 years of digital publishing experience to her new position. She has covered the automotive segment exclusively for five years, with regular bylines in Trucks.com, U.S. News & World Report, and American City Business Journals. She
is a co-host of Let’s Talk Wheels on SB Nation Radio.
In her new role, Falkenberg-Hull will report to Arden Ward, vice president of editorial for Gow Media statewide.
“Eileen is an outstanding addition to our team,” said Ward. “Her enthusiasm for the auto industry is unmatched, and, as editor, she blends her extensive knowledge with an approachable voice that connects to our readers.”
“I am thrilled to become part of Gow Media,” said Falkenberg-Hull. “I have been impressed with the creative energy, professionalism, and commitment to storytelling that the team has. AutomotiveMap will be both informative and highly engaging; it will educate consumers and delight enthusiasts.”
AutomotiveMap is the latest addition to Gow Media’s ever-growing portfolio. Since acquiring CultureMap, Texas’ leading online destination for lifestyle content, in February of 2017, Gow has launched SportsMap; InnovationMap; and GiftingMap, an ecommerce
site.
“Our other site launches are going very well — we are experiencing tremendous audience and revenue growth — enabling us to step out again with AutomotiveMap,” said David Gow.
(This post was taken from a release sent to me by David Gow)
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