HOUSTON, TX – (July 31, 2018) – Telemundo Houston / KTMD closed out the July 2018 survey period as the most-watched station in the market from sign-on to sign-off among Adults 25-49 and Adults 25-54, in any language, according to Nielsen. As the Spanish-language home of the 2018 FIFA World Cup Russia™, KTMD also outperformed FOX/FS1 among Adults 18-34, 18-49 and 25-54, regardless of language, with its first-ever presentation of the World Cup from June 14 to July 15.
During Primetime, KTMD was the most-watched station in the market among Adults 25-49 and 25-54. In addition, KTMD’s late local weekday newscast “Noticiero Telemundo Houston” at 10 PM outranked ABC, CBS, NBC, FOX or CBS stations’ late local news among Adult 18-34 and 18-49 viewers, regardless of language.
Additional highlights of the July 2018 survey period include:
· Weekdays at 8 PM: Powered by Telemundo’s Super Series™ Sin Senos Sí Hay Parasío, KTMD was the most-watched station in the market, in this time period, among Adults 18-49 and 25-54 in any language; and
· Weekdays at 9 PM: Fueled by Telemundo’s Super Series™ El Señor de los Cielos, KTMD was the most-watched station in the market, in this time period, among Adults 18-34, 18-49 and 25-54 in any language; and
· World Cup: KTMD’s presentation of the final match between France vs Croatia (7/15) was the most-watched by Adults 18-49 and 25-54, regardless of language, outperforming FOX/FS1.
Source: Nielsen (NSI) Houston; Prelim Live +SD; Arianna Reports; JUL18 sweep period; AQH Impressions; Time Period (M-Su 3a-3a; M-F 8p-10p 9p-10p & 7p-10p) (KTMD, KXLN, KFTH, KZJL, KYAZ, KTRK, KHOU, KPRC, KRIV, KIAH, KTXH, KUBE); LN PAV M-F 9p-1030p (KTMD, KXLN, KTRK, KHOU, KPRC, KRIV, KIAH); FIFI WC AVGs [(Qtr Finals 7/6-7/7/18) (Semi Finals 7/10-7/11/18) (Final 7/15/18); KTMD, KRIV, FS1]
(This post was taken from a release sent to me by KTMD)
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