The Houston Texans and Telemundo Houston today announced a four-year partnership extension to keep KTMD-47 the official Spanish television partner of the team.
Telemundo Houston’s Noticiero Telemundo Houston a las 10PM and primetime programming delivered Houston’s largest average viewership among weekday Adult 18-34 and Adult 18-49 local late news and prime audiences last year, regardless of language. (HOU Nielsen; Live +SD; 2017 AVG [1/1-12/31/17]; M-F 9p-1030p Program Local News; M-F 7p-10p TP; AQH Impressions)
“We have an incredibly large and loyal Hispanic fan base and we are so grateful for their support. Through our partnership with Telemundo and utilizing their expansive reach, we are able to serve our current fans in an exceptional way and develop new fans that will share in the fun and excitement of Houston Texans football,” remarked Houston Texans President Jamey Rootes.
New this season, the Telly Award-winning program “Primero y Diez” (First and Ten) will extend to a 30-minute show and air on Sunday nights at 11 p.m. during the preseason and regular season. Telemundo will also host a pregame and postgame show that will be distributed exclusively on the network’s Facebook page.
“We are thrilled and honored that viewers are largely choosing Telemundo Houston as their local source for news, sports and entertainment,” said Tony Canales, President and General Manager, Telemundo Houston. “Most Houstonians are watching the 2018 FIFA World Cup Russia™ on KTMD, making us their station for both futbol and football, which is right around the corner. We are excited to continue our relationship with the Houston Texans.”
Telemundo Houston delivered 71% more Group Stage, Round of 16 and Quarter Final total viewers than FOX/FS1. (HOU Nielsen; Live
+SD; Person 2+ AQH Impressions; Group Stage Game AVG [6/14-6/28/18]; Round of 16 AVG [6/30-7/6/18]; Same ‘Live’ Games airing on KTMD, KRIV, FS1; FOX=AVG KRIV+FS1)
(This post taken from a release sent to me by KTMD)
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