As we look at the end of 2017 when it comes to the Houston media social media scene (say that five times fast) we see some big changes for rankings on Twitter, Facebook and Instagram.
This is all thanks to Share Rocket, a company that gives us data on how each Houston TV station, the Houston Chronicle and digital outlets performed on Facebook and Twitter for the month of December 2017. Share Rocket is, "a social media ratings and audience solution providing media companies an easy way to quantify their social media equity, benchmark against peers and turn social market intelligence into insights that drive social success."
The big story is the introduction of Eduardo Rodríguez (better known as Yusnaby Pérez on social) to Houston by way of Telemundo Houston KTMD.
He is a MASSIVE social media superstar. So big, I am not even sure that any one journalist will be able to keep up with him on social.
Rodríguez joined KTMD from WLTV Univision Miami.
“Our practice here at Telemundo Houston is to hire journalists based on their exceptional journalistic work and experience as well as their commitment to reporting news with utmost journalistic integrity," Jerry Vazquez, Vice President of News, Telemundo Houston told mikemcguff.com. "Since Eduardo joined our station last summer, he’s helped us report about the most impactful news to have ever affected our communities. I am very proud of all our journalists and the outstanding work they do everyday, which is resulting in Telemundo Houston being the station of choice for Houstonians.”
According to Share Rocket, when Rodríguez was an independent journalist on Cuba, he began going by Yusnaby Pérez to avoid trouble with the government. He has more than 1.25 million followers on social media, and that’s if you don’t count the 588,000+ who follow his @Yusnaby account on Twitter.
When he arrived at KTMD, Rodríguez launched @EduardoRNow on Twitter. That account already has 124,000+ followers.
Meanwhile the Yusnaby Pérez social media profile actually beats other Houston media main station and paper accounts in the share ranking.
As for the rest of Houston media, Share Rocket reports that total engagement was down in the last 30 days compared to the 30 days prior, with five of the seven stations the company tracks in the market seeing declines (four of those stations saw declines of -21% or more).
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Texas TV and radio job moves December 2017
Houston Media
- abc13 KTRK
- FOX 26 KRIV
- KHOU 11
- KPRC 2
- 47 Telemundo
- Houston Chronicle
- 45 Univision
- Houston's 39
- Houston Press
- CultureMap Houston
Top 5 individuals
KPRC 2
- Dominique Sachse
- Jennifer Reyna
- Jacob Rascon
- Britta Merwin
- Adam Wexler
KHOU 11
- Chita Craft
- Brooks Garner
- Doug Delony
- Brandi Smith
- Daniel Gotera
abc 13 KTRK
- Collin Myers
- Samica Knight
- Travis Herzog
- Mayra Moreno
- Tim Heller
FOX 26 KRIV
- Kaitlin Monte
- Isiah Carey
- Coco Dominguez
- Lindsey Henry
- Mark Berman
Univision 45 KXLN
- Marcela Perez Barros
- Karina Yapor
- Laura Sierra
- Albert Martínez
- Gabriel Torres
Telemundo 47 KTMD
- Yusnaby Pérez
- Martín Berlanga
- Carlos A. Robles
- Ubaldo Martínez
- Ruby Guzmán
Houston Chronicle
- Jonathan Feigen
- Joseph Duarte
- Brian T. Smith
- John McClain
- Brent Zwerneman
DISCLAIMER: The top five Houston Chronicle staffers are listed at the bottom. I did not include KIAH 39 because it does not have five full-time on-air employees to make up the list. No Houston radio stations are listed in the Share Rocket database.
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