NBC 6 / WTVJ today announced that Mike Guerrieri has been named Vice President of Creative Services for the station. Guerrieri will lead the station’s on-air and off-air marketing efforts, as well as community outreach and programming. He will report directly to Larry Olevitch, President and General Manager for NBC 6. His first day at NBC 6 will be June 12.
“Mike has extensive experience in developing and executing outstanding marketing campaigns that help to connect local audiences with valuable information and resources,” said Olevitch. “We are very excited for Mike to join our team.”
A five time Emmy-award winning broadcaster, Guerrieri has nearly 20 years of experience working in broadcast and multimedia marketing for local televisions all across the country. He joins NBC 6 after working as the Vice President and Director of Creative Services for NBC’s Houston affiliate, KPRC-TV since 2010. Previously, Guerrieri held various executive roles in marketing and local programming for television stations in Jacksonville, Florida, Detroit, Michigan and Hartford, Connecticut.
“I’m happy to continue being part of the NBC family and look forward to working with the creative team at NBC 6 to support the station’s continued success and growth in the market,” added Guerrieri.
Guerrieri earned a bachelor’s degree in Marketing from the University of Connecticut and has served as Chairman of the NBC Station Marketing Council Committee since 2014.
About NBC 6 / WTVJ
NBC 6 / WTVJ is the NBC-owned station serving Miami-Dade, Broward and Monroe counties. NBC 6 was Florida’s first television station and has been covering news in South Florida for more than 60 years. WTVJ was founded on three basic principles: commitment to the community, excellence in journalism and pioneering and innovation. Today, NBC 6 South Florida produces more than 30 hours of local news and programming per week, delivers dynamic multi-platform content on NBC6.com and COZI TV and continues its commitment to the community by cultivating local partnerships and capturing the diversity of South Florida.
Guerrieri will probably most enjoy not having to answer questions from mikemcguff.com at his new station.
Bauer joined KPRC 2 News as a reporter in 2010. She moved to the Bayou City from Jacksonville after spending six years as a reporter at KPRC's sister station WJXT. The Michigan native received her journalism degree from Michigan State University.
