During the July 2015 sweep, Univision stations in Los Angeles, Houston, Dallas and Phoenix ranked No. 1 in Total Day viewing among Adults 18-49 and Adults 18-34, regardless of language. Additionally, Univision stations in Los Angeles, Houston and Dallas ranked No.1 in primetime among Adults 18-49 and Adults 18-34.
“Our local newscasts are part of the fabric that makes up Hispanic homes in the U.S.,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “Our viewers wake up to our morning news and rely on our early and late local news to stay at the center of what’s happening in their community. These results speak to the depth of our relationship with the Hispanic community as the source for programming content that is reflective of the topics they care about most.”
ADDITIONAL LOCAL HIGHLIGHTS
Total Day
During the July 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Total Viewers 2+ in Los Angeles
· Adults 18-49 in Los Angeles, Houston Dallas and Phoenix
· Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix
Univision was the No. 2 broadcast station in Total Day viewing among:
· Total Viewers 2+ in Miami
· Adults 18-49 in New York
· Adults 18+ in Los Angeles and Miami
· Households in Los Angeles and Miami
Primetime
During the July 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Total Viewers 2+ in Los Angeles and Houston
· Adults 18-49 in Los Angeles, Houston, and Dallas
· Adults 18-34 in Los Angeles, New York, Houston, Dallas and Phoenix
· Adults 18+ in Los Angeles and Houston
· Households in Los Angeles
Univision was the No. 2 broadcast station in primetime viewing among:
· Total Viewers 2+ in Miami
· Adults 18-49 in New York, Miami, Phoenix and Sacramento
· Adults 18+ in Miami
· Households in Miami and Houston
Early Local News
Univision stations delivered the No. 1 Early Local News among:
· Adults 18-49 in Los Angeles, New York, Houston, Dallas and Phoenix
· Adults 25-54 in Los Angeles, Dallas and Phoenix
Univision stations delivered the No. 2 Early Local News among:
· Adults 18-49 in Miami, Chicago and Sacramento
· Adults 25-54 in New York, Miami, Houston, Chicago and Sacramento
· Adults 18+ and Households in Los Angeles and Miami
Late Local News
Univision stations delivered the No. 1 Late Local News among:
· Adults 18-49 in Los Angeles, New York, Houston and Dallas
· Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix
· Adults 18+ and Households in Los Angeles
Univision stations delivered the No. 2 Late Local News among:
· Adults 18-49 in Miami, San Francisco and Sacramento
· Adults 25-54 in New York and San Francisco
· Adults 18+ in Miami and Houston
· Households in Miami
Source: Nielsen, NSI, July15 (27 of 28 days), (07/02/15-07/28/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMas stations in the markets. Most watched station in the country based on average impressions across all LPM markets. Live +SD.
(This post is from a news release sent to me by Univision)
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