Friday, January 30, 2015

Hey KPRC 2, where's the 'Local?'

KPRC 2 changes names and drops the 'Local'

KPRC 2 News logo
New KPRC 2 News logo
KPRC viewer emails are flying into my inbox. Why? The "KPRC Local 2" tagline that's been effect for years seems to have gone away in favor of "KPRC 2 News" or "KPRC Channel 2 News" depending on which anchor you're watching.

Graphically it's the same KPRC logo, just with the "Local" replaced by "KPRC."

I noticed the switch this morning during the 11am newscast, so I immediately contacted the station for comment, but have not heard back from them.

Old KPRC Local 2 logo
Old KPRC Local 2 logo
Social media wise, the station is slowly replacing the "local" word. The NBC affiliate's Facebook page name was switched "KPRC2" this afternoon, however the talent pages all say KPRC Local 2 on them still. Same for the Twitter account. That's going to be a fun project for someone to go in and make all of those changes!

It's kind of like when Reliant Stadium became NRG Stadium. Can you imagine how much it must have cost to change the name on every sign? It even said Reliant on things as small as trash cans!

I still like the KPRC 90s slogan which was "News 2 Houston" (WATCH HERE). It sounded the best to me, but I'm guessing when the station wanted to distance itself from its tabloidish past, that name was the first gonner.

If I hear back from the station, I will post the response here. Stay tuned.