Monday, December 01, 2014

KPRC claims #1 spot in November 2014 sweeps

KPRC LOCAL 2 NEWS IS #1 IN NOVEMBER - Station Sweeps Key Demo for Major Newscasts in Houston

KPRC Local 2 News continued its ratings momentum with another strong book earning wins in mornings, evenings and late news, including the three biggest newscasts for the Nielsen November measurement period.

In Adults 25-54, Monday-Friday 6:00am ratings, KPRC Local 2 took the top spot:

KPRC 2.3
KTRK 2.0
KRIV 1.3
KHOU 1.2

In Adults 25-54, Monday-Friday 6:00pm ratings, KPRC Local 2 was first again:

KPRC 2.3
KTRK 2.0
KHOU 1.2

And at 10:00pm, Local 2 News was #1 in the five and seven day ratings despite KTRK getting more than a full rating point advantage from their weekday 9p ABC lead-in. The ratings for Monday-Sunday were:

KPRC 2.7
KTRK 2.6
KHOU 1.7

“The numbers show viewers are making a point to switch over to us and that’s the sign producing great newscasts on a consistent basis,” said KPRC VP/General Manager, Jerry Martin “I’m proud of the entire KPRC team for this great accomplishment they have earned by working hard every day and proud to know that Houston has made us their trusted choice.”

Other news ratings highlights for A25-54 include:
Local 2 News Today at 5:00am tied for #1
Local 2 News Today at 5:30am is #1
Local 2 News at 11:00am is up 14% Year-to-Year
Dr. Phil is #1 at 3:00pm, beating Ellen by 50%
NBC Nightly News with Brian Williams is #1, up 12% Year-to-Year
The Tonight Show with Jimmy Fallon is #1, beating Kimmel and Letterman combined
Saturday Night Live dominates with a 3.4 rating, up 31% Year-to-Year
Sunday Night Football is the #1 show in Primetime television

All ratings are based on Nielsen Live + SD English only overnights for the measurement period of October 30th, 2014 through November 26th, 2014.

(This post was taken from a press release sent to me by KPRC 2)

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