Weekday KTVT CBS 11 News at 6 is #1 in Viewers for Second Consecutive Major “Sweep”
Dallas/Fort Worth – In the most recent February “sweep” rating period, more North Texans watched the weekday edition of the CBS 11 News at 6 than any other newscast in the time period. CBS 11 is up 21% year-to-year with an average of 166,270 viewers at 6 p.m., which is 8,750 viewers more than second-place WFAA.
This marks the sixth time in the last eight major sweeps that CBS 11 News at 6 has been number one. (It was also the most-watched newscast in the time period in November 2012, February 2012, November 2011, February 2011 and November 2010.)
“We are pleased that the CBS 11 News at 6 not only continues to be number one, but it is also growing faster than any other newscast in the time period,” said CBS 11 and TXA 21 President and General Manager Gary Schneider. “In addition, it’s exciting to see significant increases in our morning news, as well.”
Other highlights from the November sweep include:
CBS 11 is number one among viewers in network prime, with 16 of the top 20 shows, including The Big Bang Theory, NCIS, Person of Interest and NCIS: Los Angeles.
The Late Show with David Letterman is the most-watched network talk show in the time period (10:30 p.m.), beating The Tonight Show with Jay Leno and Jimmy Kimmel Live.
In the late news, CBS 11 is an extremely close second, with an average of just 1,910 viewers separating CBS 11 News at 10 and News 8 Update at 10.
Wheel of Fortune remains the most-watched program in the time period (6:30 p.m.), with an average of 297,350 viewers, well more than double Entertainment Tonight on WFAA.
CBS 11 News experienced year-to-year gains in viewers at 4 p.m. (up 11%) and 5 p.m. (up 25%), as did the CBS Evening News with Scott Pelley (up 16%).
CBS 11 is the most-watched station in daytime (9 a.m. – 3 p.m.), with significant year-to-year gains in viewers for The Talk (1 p.m.), The Bold and the Beautiful (12:30 p.m.) and Let’s Make a Deal (9 a.m.).
CBS This Morning (7- 9 a.m.) is up 72% in viewers versus last February.
CBS 11 News This Morning with Brendan Higgins and Adrienne Bankert (4:30-7 a.m.) is up 40% in viewers year-to-year, making it the fastest-growing morning news in Dallas-Fort Worth.
CBS 11 is online at CBSDFW.com
Source: Nielsen Media Research; DFW DMA Feb’13 Live+SD data; Percent increase based on decimals to the thousandth (x.xxx); M-Su Prime Rank EXCLUDES OTO’s; English language broadcast stations
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(This post was taken from a release sent to me by CBS Dallas - Fort Worth)
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