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Wednesday, June 06, 2012

KPRC 2 launches hurricane app

All of the Houston TV stations have apps. Some have additional weather apps. Now KPRC 2 has launched a hurricane app. Apparently that makes the Post-Newsweek station the first in the market to have an app devoted to hurricane coverage.

I'm stealing this line, but from the old days of “tracking maps” to now “tracking apps.”

“We are excited to introduce a revolutionary weather tool to the Houston Market," KPRC digital and broadcast marketing specialist Hector Garcia said. "Designed by our Post Newsweek team the app also provides emergency preparedness and life saving information to millions of Gulf Coast Area residents.”

The app is available for both Android and Apple iOS platforms.

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