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Wednesday, March 17, 2010

Tyler TV-newspaper partnership could point to future

Television newsrooms and newspapers team up in many cities, but the partnership in Tyler, TX could become more of the norm.

It seems that 16 reporters from the Tyler Morning Telegraph regularly appear on CBS 19 KYTX:

Telegraph Editor Dave Berry says that after some initial camera-fright, virtually every Telegraph reporter-including those covering business, the arts and religion-goes live from the newsroom, which is connected via fiber to KYTX's digs. Berry adds that many have enjoyed a heightened profile in the market since the partnership debuted in late 2009. "Newspaper reporters generally labor in obscurity," he says. "This gives us a chance to put them out in public."

Telegraph Publisher Nelson Clyde says the arrangement adds another dimension to both his reporters and the paper. "It makes us a multimedia company," he notes. "It makes [KYTX] one, too." READ THE REST

The article goes onto say that KYTX owner London Broadcasting would like to push this model to its other stations KCEN in Waco and KBMT in Beaumont.

I think government regulations will eventually be relaxed due to media pressure. Newspapers and TV stations will once again be able to be owned by the same company.  This will be the way the industry fights economic pressures - by consolidating. Good luck to the TV stations that don't combine with the newspaper. COMMENT: Click to leave your thoughts on this post here