Hearst Newspapers, owner of the San Francisco Chronicle, made a deal with “citizen sportswriters” business Bleacher Report for some of the news in its sports section.
The “co-branded” sports news will appear on the Chronicle’s SFGate web site, along with the web sites of the Houston Chronicle, San Antonio Express-News and the SeattlePI.com web site, which doesn’t have a print newspaper associated with it. READ MORE
This does not particularly surprise me since Chron.com's strategy is to apparently let the readers develop more and more content through blogs...etc.
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