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Thursday, February 25, 2010

Chronicle lets the 'citizens' do the sports writing

According to the San Francisco Business Times, Hearts Newspapers such as the Houston Chronicle, are getting sports writing help from “citizen sportswriters:”

Hearst Newspapers, owner of the San Francisco Chronicle, made a deal with “citizen sportswriters” business Bleacher Report for some of the news in its sports section.

The “co-branded” sports news will appear on the Chronicle’s SFGate web site, along with the web sites of the Houston Chronicle, San Antonio Express-News and the web site, which doesn’t have a print newspaper associated with it. READ MORE

This does not particularly surprise me since's strategy is to apparently let the readers develop more and more content through blogs...etc.

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