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Friday, November 06, 2009

SportsRadio 610 KILT changes do some good for station

The Houston Chronicle's David Barron reports that the addition of John Lopez to SportsRadio 610 might have done some damage to the competition in the ratings:

For the first time in more than a year, KILT (610 AM) has retaken the morning drive team lead among Houston’s four sports radio stations.
Arbitron’s October ratings period for Sept. 17 through Oct. 14 includes a month’s worth of Texans talk and two weeks with John Lopez in his new morning slot alongside Marc Vandermeer. KILT’s morning drive share among men 25-54, the key advertising demo for sports radio, improved by six-tenths of a point over September while KGOW (1560 AM) dropped by a half-point. READ MORE
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