Broadcast and cable news outlets seem be taking as many different approaches to equipping MoJos as there are cameras at the NAB and CES.
"For as little as $10,000 and as much $22,000, a station can outfit a multimedia journalist with all the tools that they need to gather content," said Jerry Gumbert, president-CEO of Audio, Research & Development (AR&D), a Dallas-based local media consulting firm.
That includes a camcorder (an SD unit at the low end of the range, an HD at the high end), a laptop with a lot of processing power and editing software. READ MORE
One expert interviewed for the piece suggested stations going to Best Buy or the Apple store to shop for equipment. Wow have things changed.
I think MoJos at a station make sense, but should be one part of an overall news gathering operation. There is still an argument for two person crews. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
