Emmis Austin Radio announces that effective Friday, November 20th at 5pm, award-winning, adult alternative station 107.1 KGSR, will begin simulcasting on 93.3 FM. KGSR will be heard on both frequencies on the radio dial for ten days. Then, KGSR will be broadcast exclusively on the 93.3 frequency effective Monday, November 30th. At that time Emmis Austin Radio will launch a new Spanish-language, Regional Mexican format on 107.1 FM.
The 93.3 signal is licensed to the city of Cedar Park and boasts one of the largest total coverage areas in all of Texas. KGSR’s unique blend of Texas, roots, and adult alternative music will now be available to potential listeners in areas of Central Texas that its previous signal did not reach.
The 107.1 frequency is licensed to the city of Bastrop and has superior signal coverage in Austin’s highest density Hispanic areas including those with those with the largest Spanish-speaking populations in Central Texas.
This new format, and signal transition will optimally allow the respective stations the ability to best reach the communities they serve.
The new station, whose name and line-up will be announced at 5pm on Monday, November 30th, will include personalities already familiar to Austin’s Spanish-speaking community, as well as dynamic, new talents. Advertisers will be able to reach the active Hispanic market of Central Texas beginning Wednesday, December 2nd via 107.1 FM. READ THE REST
That means Hot 93.3 is no more.
In other Austin radio news, the Todd and Don Show will return to 590 KLBJ-AM.
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