I think Kanye West and MTV were both in on his interruption of Taylor Swift's award acceptance speech. It just makes sense to me. Look at the amount of publicity both Kanye and MTV are getting today. In the entertainment world any publicity is good publicity. Then he gets another round of news with an apology.
UPDATE
Kanye West Tells Jay Leno He'll Take Time Off After Taylor Swift Debacle at VMAs
- I couldn't believe how sloppy the TV production of the awards was.
- Russell Brand proved to be a terrible host again.
- The Jackson tribute was too long and only really paid off when Janet showed up.
- I was surprised MTV asked Joe Perry to play guitar with Katie Perry. In the old days, the show reached out to big time artists. I remember as a kid being bored because I thought some of the acts were for old people. Kids today don't have to worry about this anymore. This is actually a bad thing.
- The big build up of Jay Z arriving in a caravan of cars was pre-taped. How do I know? It was after 11pm Central and a clock on the street behind the cars said 10pm. That was Eastern time so if it was 11pm in Houston, it should have been 12am in New York.
Here is the ratings info for the Video Music Awards MTV sent out today:
The 2009 Video Music Awards was watched by over 26.9 million viewers on MTV, MTV2 and VH1 on Sunday night. This is up +17% from the 23 million who tuned in to MTV/MTV2 last year.
-- Airing on MTV, MTV2 and VH1, the 2009 VMAs averaged over 11 million total viewers. This is up +21% from MTV and MTV2's coverage in 2008 (9.1 million) and the largest VMA audience since 2002.
-- On MTV, The 2009 VMAs averaged just under 9 million total viewers, the largest audience since the 2004 awards. Up +6% year to year (8.97 million vs. 8.43 million).
-- On MTV2, The 2009 VMAs averaged 749,000 total viewers, up +11% year to year (749,000 vs. 674,000).
-- Among P12-34, The 2009 VMAs on MTV, MTV2 and VH1 averaged 7.2 million P12-34 viewers. This is up +16% from MTV and MTV2's coverage in 2008 (7.2 million vs. 6.2 million).
-- On MTV, The 2009 VMAs delivered a 7.5 P12-34 coverage rating, its strongest rating since the 2005 VMAs.
-- The 2009 VMAs is the #1 show on cable this year among P12-34.
-- On VH1, The 2009 VMAs averaged 1.3 million total viewers, improving its time period by +21%. Among P12-34, VH1 averaged a 1.03 rating, up 8% in its time period.
RELATED
- Read Madonna’s VMAs Speech Dedicated to Michael Jackson
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