Broadcasters never really wanted to outsource these functions "until the double hit of the economy and the fragmentation of revenues," says Karl Paulsen, CTO of AZCAR Technology, a systems integrator that has been working on the concept for nearly a decade.
"It takes somebody with the guts to do it and somebody to step up to the plate and say we'll manage this for you, we'll take it off your plate," he says.
Among those stepping up — or at least thinking about it — are TV broadcasters that have implemented centralcasting or hubbing for their own stations. They include Raycom Media, LIN Television, Media General, Lockwood Broadcast and Fusion Communications. READ THE REST
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