Looks like TMZ is poised to become an even bigger player in the Internet celeb world much to the chagrin of its competitors. Not only did TMZ beat everyone (and many mainstream outlets would not recognize that fact, instead choosing the LA Times as the source), but the site also plays smart when it comes to Search Engine Optimization (SEO).
Take a look at it's URL: http://www.tmz.com/2009/06/25/michael-jackson-dies-death-dead-cardiac-arrest/
Web editors thought of every combination of dead to put in the URL. That's to ensure Google and others bring in the traffic.
- News sites swamped following Michael Jackson's death
- TV misses out as gossip website TMZ reports Michael Jackson's death first
- The Day the Internet Almost Died
- Michael Jackson may be turning point for TMZ
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