Mild surprise No. 1: For the first time since August 2008, one of Houston’s four all-sports radio stations cracked the top-10 in morning drive among men ages 25-54, according to Arbitron.CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
Mild surprise No. 2: For the first time in the Arbitron portable people meter era, two all-sports stations are in the top-10 in morning drive for men 25-54.
Mild surprise No. 3: The top sports station ranked seventh in the demo last month, the best ranking since an eighth-place finish for the segment leader in October 2007.
By now, it’s no surprise that the aforementioned No. 7 station last month is KGOW (1560 AM). KILT (610 AM) checked in at No. 10 in the morning drive demo. READ THE REST
Monday, June 22, 2009
Houston sports radio on the up
David Barron at the Chronicle is reporting that Houston sports radio stations are seeing gains in the ratings race:
