Houston sports radio on the up

David Barron at the Chronicle is reporting that Houston sports radio stations are seeing gains in the ratings race:

Mild surprise No. 1: For the first time since August 2008, one of Houston’s four all-sports radio stations cracked the top-10 in morning drive among men ages 25-54, according to Arbitron.

Mild surprise No. 2: For the first time in the Arbitron portable people meter era, two all-sports stations are in the top-10 in morning drive for men 25-54.

Mild surprise No. 3: The top sports station ranked seventh in the demo last month, the best ranking since an eighth-place finish for the segment leader in October 2007.

By now, it’s no surprise that the aforementioned No. 7 station last month is KGOW (1560 AM). KILT (610 AM) checked in at No. 10 in the morning drive demo. READ THE REST

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