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Wednesday, May 06, 2009

TV stations search for gold In a post-newspaper world

Some of the newspaper corpses aren't even cold yet and here come the TV stations sniffing opportunity:

As newspapers continue to ring up giant losses—Gannett, for one, saw its publishing revenue plummet 27% in the first quarter—it's the perfect time for stations to grab market share from their beleaguered print brethren. Some station sales staffs have been working local papers' demise into their sales pitches. “America's Newspapers Face Uncertain Future,” reads the marketing material at one Norfolk station, quoting a Pew study showing that Americans won't miss their daily paper as much as one might think. READ THE REST

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