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101 KLOL documentary Runaway Radio Houston screening
WATCH: Mike McGuff's "Runaway Radio" 101 KLOL documentary - now streaming!

Wednesday, May 20, 2009

Dean and Rog getting closer to hitting Houston radio

We all know June 1 is the big return of Dean and Rog (formerly of 93.7 The Arrow KKRW) to the Houston airwaves on 107.5 The New K-Hits KHTC-FM.

In the meantime, the K-Hits web site is full of information about the long time duo's new home. The morning show has a new homepage set up, a video of Dean and Rog building their new studio plus their return tour locations. I mentioned one here.

There is also a section to request a birthday scam and a place for Suzi Hank's Drink of the Week.

I am glad to see the station putting forth some promotional effort for the new show.  It often suprises me how little some Houston stations do when promoting new shows.  A radio station web site is a great place to start.  There is as much free real estate as needed to do all kinds of content.

What I don't understand is the talk of 107.5 K-Hits changing its call letters to KGLK and possibly rebranding itself as "The Eagle." CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here