Web radio gets good news, so does 104.1 KRBE

Here is some actual good news about online radio from MediaWeek:

"Advertisers are embracing online radio faster than anyone ever thought they would," TargetSpot CEO Doug Perlson told a Kagan Summit panel session on Wednesday (April 1).
"The ability to respond to an ad immediately makes local advertising very appealing because you can target-specific ZIP codes and demographics."

According to Jeff Hely, CEO of the Radio Advertising Bureau, revenue for Internet radio was up 28 percent in January and 12 percent in February for a year-to-date average of 17.5 percent.

It's all about advertisers reaching their audience, not millions or hundreds of thousands, but the precise audience they want and need. READ THE REST

Houston radio station 104.1 KRBE actually found its Internet stream (referred to as KRBE-IF) meeting the minimum reporting standard in the February Arbitron PPM results. According to RBR.com , only 13 streams (including one counted twice for an embedded market) met minimum reporting standards for Arbitron’s February report. So I guess congratulations is in order for the KRBE Internet Feed if it is actually acquiring enough of an audience to measure in radio ratings. Not many stations can claim that. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here