In a series of online focus groups, young adults across the country indicated a strong interest in local information and said they would welcome the availability of that information on their turf - social networking sites. Further, they said that a local television station would make an impression with them if it had a presence on those sites.
“They may not be loyal local television news viewers today, but they are certainly local information seekers,” said John Altenbern, CJ&N president. READ THE REST
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