The future of network television?

This won't look like Must See TV anymore:

Network executives are loath to reveal much about their plans. But it's fair to say that five years from now network television will look very different. The 8 p.m. to 11 p.m. prime-time period likely will be shorter, programs will be tailored to audiences, and increasingly advertisers will show up in the programs instead of just the commercials. Even more radical, say industry insiders: Networks may turn over programming to outsiders some nights or let local stations provide their own shows on, say, Saturday evenings. READ ON

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