UPDATE:HOT 95.7 Goes All-Britney
"The New Brit 95-7, Houston’s Brit Hits!"
Like I predicted it went Britney for a day while Ms. Spears was in Houston
It seems like Hot 95.7 KKHH in Houston might be changing...or at least that could be what CBS wants us to believe. Supposedly there is a recorded announcement on the station saying that the music is changing formats or something due to the bad economy this Monday.
Enter a handy online petition to save the station which reads like a promotions director's dream. Remember how Clear Channel launched the Save our Buzz campaign when KTBZ The Buzz went from 107.5 to 94.5? Seems kind of familiar. Remember how no advanced warning came when KLOL flipped to Mega or The Wave washed away to become Hot 95.7?
This attention has led folks online to speculate that it is:
1) A promotion about paying your bills - like the station has been doing
2) The station will become Britney 95.7 since Ms. Spears is playing Houston Monday
3) The station really is changing formats (possibly to the Amp format)
We'll see. If it is a promotion, then it is working because losers like me are writing about the station.
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