One of his plans is to tap into the strong Houston vs Dallas rivalry and boost his radio stations' ratings in both markets:
He will split time between the cities but, at times, he plans to bring his employees in both cities together for some on-air trash talking.
“One of the best radio shows I’ve ever listened to was this fall, where our (Dallas) sports station and our CBS sports station in Baltimore went at it for a couple of hours before the Ravens-Cowboys game,” he said. “It was station-on-station, with listeners calling in from both markets, and it was awesome radio.
“We’ve got a natural opportunity here. Texans and Cowboys, Rockets and Mavs, Astros and Rangers, do not have best friends forever status. There’s nothing better in sport radio than love and hate, and we think this can help both stations. There’s a natural rivalry between the two markets that can generate some entertaining radio.” READ THE REST
I think this one sounds like a winner actually. Let the trash talking begin. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here
