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Thursday, February 26, 2009

10 Predictions for Radio's Next 5 Years

Mark Ramsey of the MusicThinkTank blog takes a stab at the future of radio. Here are two that really stuck out to me:

3. The formats which rise (to the degree that formats rise) will be the ones catering specifically to audiences who are less tech savvy or the old dogs who don’t wish to be taught new tricks. Look for Spanish language radio to be the big winner here along with anything targeting aging Boomers.


9. Much of the non-music content on TV will be simulcast on radio, thus extending the distribution for TV content at a comparatively low cost and reframing many stations as distribution channels for TV - without pictures. CNN, FOX, MSNBC, E!....It will all be on a radio station near you. READ THE REST

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