Will Houston radio be prepared for the worst?

On his Program Director Blog, Alan Furst takes a look at if Houston radio is ready to cover a big disaster:

If the TV stations are off, there is only one radio station in the entire city with a decent sized news room. Just ONE. And that is an AM station that carries mostly syndicated programming. Since we know from Arbitron that most radio listening is done on FM, how would people even know to look on the AM band for news?

Have you rented a car lately? Most of the time the AM radio has been untouched. That should tell us something. AM radio is not top of mind, if people know of it at all.

No station has stepped into the void and built a news reputation on FM in Houston. READ THE REST

CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here