TiVo-proofing a TV ad involves using more graphics on the screen so that even when it is being fast-fowarded, viewers will clearly see what the commercial is selling or promoting.
In NBC2's new news promotions - featuring oh-so-serious looking anchors Kellie Burns and Craig Wolf - you see variations of the station's slogan, "Count on Us," even at a high rate of speed.
"That's a slogan we have been using for more than a decade," said Darrel Adams, the station's news director and marketing director. "Even if you fast-forward through the spot, you get that very definite message."
On the flip side, Adams is also trying out another new tactic - embedding additional images and messages in the commercial that the viewer has to slow down the video to see. READ THE REST
All I have to say is good luck WBBH...you'll need it in this hopeless quest.
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