Paying for PR -- But Only When It Works
Cynthia McKay admits she learned public relations the hard way. The first PR professional she hired burned through $3,000 in two weeks with no results. When Ms. McKay struck out on her own, she wound up on a national television newsmagazine in a segment on rudeness in America -- as an example of how not to behave.
Are Your Clients Happy Now, Mr. Brabender?
Hi, there. Hope you are well. We thought you'd like some information for an interesting feature. It's about a Kansas public-relations professional who has carved a unique niche for himself by sending the nation's media outlets thousands of copies of news releases for "practical yet peculiar" consumer products.
Lights! Camera! Sales!
Online video has become a daily fix for millions of people. Now entrepreneurs are starting to cash in on that obsession.
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