New info from Houston radio ratings

I wrote about this a long time ago in blog time, but Arbitron's Portable People Meter system (PPM) has delivered its first report:

Arbitron said PPM data in Houston show that radio delivers consistently high levels of weekly and daily cume audiences.

Also, Hispanics and African-Americans spend more time listening to radio than other consumer segments of the Houston radio metro, it said. The PPM data shows that over the course of a week, 95.5 percent of African Americans, ages 6+, listen to radio, as do 95.8 percent of Hispanics.

Unlike diary-based radio ratings, which measure persons age 12 and older, children as young as 6 are eligible to participate in PPM-based radio ratings. This makes children age 6-11 the newest demographic for radio audiences.

During April, 476,500 children in that age range were exposed to radio over the course of a week, or 95.8 percent of all children 6–11 in the Houston radio metro.

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See the new top Housron radio stations from this survey. Looks like KHPT and KHTC benefited. CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here