How to Be a Star in a YouTube World

The only place I'm famous is in my home office where I right this blog and that's only when the cats walk in and seem to recognize me.

But the Wall Street Journal might be able to help you get fame in the YouTube arena:

It turns out that success in the new-media world depends on a lot of the same things as in the old-media universe. Just as in Hollywood, becoming a hit takes talent, effort, timing and some luck. Sex appeal is just as valuable online as off. And getting noticed by the "mainstream" press also helps build buzz.

Most important, though, is the way Internet stars exploit the power of the Web. They employ all the social-networking tools available on new-media sites like Google Inc.'s YouTube, inviting fans to comment on their work, link to it and even copy it. And they draw on email, subscriptions and other tools to alert fans about new offerings.

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Well I don't have Hollywood or sex appeal and no one is willing to social network with me. Guess I'm screwed!