Good news for them.
Now the popular commercial characters could be getting their own sitcom:
ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.The Wall Street Journal chimes in how this is the natural next step for the cavemen:
The characters have achieved celebrity status, thanks, in part, to Geico's enormous ad budget. The insurer spent an estimated $403 million on ad time and space in 2005, according to TNS Media Intelligence, an amount expected to be up 20% last year although final data aren't available. Geico receives hundreds of letters and emails about the characters, and fans at college sporting events have been known to hold up signs that say "Beating [team name] is so easy, even a caveman can do it."
More recently, the caveman has been showing up outside ads. Eight days ago an actor dressed as a caveman showed up at the Academy Awards and attended an after-Oscars bash. Last month, the caveman played a round of golf with football analyst Phil Simms during his Super Bowl pregame show on CBS Corp.'s CBS. The five segments totaled about three minutes. The deal was part of an ad package that Horizon Media, Geico's media buying firm, cooked up with CBS that also included running cavemen ads during the network's hours-long run-up to the National Football League championship.
Geico says they will have little to do with the sitcom.
