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Thursday, January 18, 2007

Radio and the newspaper turn against TV

I have readers from every TV station in town, so I thought you all might want to see how radio and newspaper workers are turning against you for the arctic blast coverage:

Houston Chronicle
TV stations go over the top with 'arctic blast' coverage

Radio
Michael Berry and Ken Hoffman
Chris Baker

Listen to Chris Baker as KTRH runs promos in his show about the storm, complete with ominous music and the station's voice guy talking in his menacing tone.

Of course KTRH wasn't going to cover the weather "too much" -- they have to get into their commercial break with sponsored traffic. There's no time for news anymore -- 5 minutes of actual content, 1 minute of traffic with a read spot and 10 minutes of commercials. Repeat. Less is more? JP and Lana I love you, but your non-stop commercials drove me away.

It was also comical when callers told the hosts that KTRH went overboard on the coverage too.

Oh well, the topic fills time and generates calls/readers.

Update: My colleague, Miya Shay, jumps into the conversation with some good points.

TV responds
There's nothing easy or perfect about predicting the weather CONTACT: Leave me a Houston or Texas media news tip | COMMENT: Click to leave your thoughts on this post here