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Tuesday, November 21, 2006

When will our TV be interactive?

The New York Times covers a topic that has been around for a long time, interactive television. This has been promised for a while, however we truly haven't reached the point where our viewing is a two way street, but we are getting close:

She is one of 160,000 Time Warner subscribers who, as part of a broad experiment, are living with what may well be the future of television: souped-up interactivity. As a result she gets to choose not just when she wants to watch certain programs, but to a greater or lesser extent what those programs look like on her screen — what news to magnify and what personalized information to call up, where to go deep and what to skip.

If she’s watching CNN or CNBC, she can select short video clips on the latest headlines or market news, just as she might while clicking her way around a Web site. When she can’t sleep, she can turn to the Weather Channel, click on an icon and dip into one of the network’s “Storm Stories,” the popular compendium of meteorological havoc.

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